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Jean Goodwin

JG
Jean Goodwin

SAS Institute Distinguished Professor of Rhetoric & Technical Communication

Communication

College of Humanities and Social Sciences

Winston Hall 229

Bio

Jean Goodwin joined NC State in August 2016 as a Chancellor’s Faculty Excellence Program cluster hire in Leadership in Public Science. Goodwin, a professor in the Department of Communication, studies how scientists can communicate appropriately and effectively to non-expert audiences. She took her baby steps in research by examining how citizens who deeply disagree can nevertheless manage to reason with each other. The communication techniques she uncovered among ancient Roman orators and contemporary policy advocates have proved surprisingly relevant to the challenges scientists face when they try to earn trust in controversial contexts. Goodwin uses discourse analysis to tease out the ways outstanding scientist-communicators address difficult audiences on topics such as GMOs and climate change. She also uses conceptual analysis to connect these practices to broader theories of the responsibilities and roles scientists can undertake in civic life.

In line with the spirit of “think and do,” Goodwin has translated communication theory into practical resources for scientists of all ages who want to hone their communication skills. She has lectured widely and led workshops on science communication. Her National Science Foundation-funded project Teaching Responsible Communication of Science, crafted case studies that invite science, technology, engineering and mathematics (STEM) graduate students to address communication challenges based on actual events. She has also built bridges between scholarly communities by helping communication graduate students find sites for funded research in large science projects, and by organizing a series of conferences bringing together diverse scholars to examine pressing issues in science communication.

Goodwin received her bachelor’s degree in mathematics and her J.D. from the University of Chicago, and her Ph.D. in communication arts from the rhetoric program at the University of Wisconsin-Madison. In addition to more than 25 years in the classroom introducing undergraduates to the rhetorical tradition, she has mentored graduate students across a variety communication subfields and academic departments. Her essays have been published in international journals in communication, philosophy and the sciences. She has served as a consultant on initiatives by the American Association for the Advancement of Science and the Union of Concerned Scientists to define the appropriate roles of scientists as advocates.

Education

B.A. Mathematics The University of Chicago

J.D. Law The University of Chicago

Ph.D. Communication/Rhetoric University of Wisconsin-Madison

Area(s) of Expertise

- Public Science
- Science Communication
- Civil argumentation on issues of common concern
- Communication of science to the public, especially on controversial topics
- Teaching argumentation and critical thinking
- Great speeches as a window to history
- History and philosophy of communication

Publications

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Grants

Date: 10/01/22 - 9/30/25
Amount: $24,969.00
Funding Agencies: National Science Foundation (NSF)

Scientists and engineers not only contribute to knowledge; their work has "broader impacts" on the world, in the form of improved science education, science communication, technology transfer and diversification of science. The ARIS Broader Impacts Toolkit is a set of web-based resources to help scientists and engineers plan their broader impacts programs. This project aims both to share the Toolkit across NC State and to assess its effectiveness.

Date: 09/01/18 - 8/31/24
Amount: $2,997,865.00
Funding Agencies: National Science Foundation (NSF)

Challenges at the FEW nexus are not simply technological, but convergent in the sense of spanning technical, ecological, social, political, and ethical issues. The field of biotechnology is evolving rapidly - and with it, the potential for creating a diverse array of powerful future products that could intentionally and unintentionally impact FEW systems. Depending on what products are developed and how those products are deployed, biotechnology could have a positive or negative impact on all 3 of these systems. Wise decisions will require leaders who can integrate knowledge from engineering, design, natural sciences, and social sciences. We will train STEM graduate students to respond to these challenges by conducting convergent research aimed at development, and assessment of biotechnologies to improve services provided by FEW systems. We will train our students to engage with non-scientists to elevate societal discourse about biotechnology. We will recruit 3 cohorts with emphasis on students who have shown a passion for crossing between natural and social sciences. We will work with the NCSU Initiative for Maximizing Student Diversity in recruiting students from underrepresented minority groups. Cohorts will have 6 students who will take a minor in Genetic Engineering and Society (GES). They will receive PhDs in established graduate programs such as Plant Biol, Chem & Biomol Engr, Econ, Public Adm, Entomol, Plant Path, Communication, Rhetoric & Digital Media, Forestry & Environ Res, Crop & Soil Sci, and Genetics. For students in natural science PhD programs, at least 1 thesis committee member will be from a social sciences program and vice versa for students in social sciences. For all students, at least 1 thesis chapter will demonstrate scholarship across natural and social sciences. The disciplinary breadth of our proposed NRT is very broad, so we will focus student projects narrowly on a specific biotechnology product that impact FEW systems. When they first arrive at NCSU, cohorts will participate in a training program off campus where they will be exposed to the issues they will address. Students will carry out a group project in the focus area of the cohort to continue team development. To fulfill the GES minor, students will take 3 specially designed courses: Plant Genetics & Physiology, Science Communication & Engagement, Policy & Systems Modeling. There are no NRT-eligible institutions partnering on this project outside of an evaluation role.

Date: 10/01/21 - 9/30/22
Amount: $50,000.00
Funding Agencies: Sandia National Laboratories

Foreign disinformation campaigns have emerged as a significant threat to the security of the United States and the integrity of our electoral system. The communication subfield of rhetoric has over two millennia catalogued numerous persuasive techniques, including techniques that can be used with malicious intent. This pilot project aims to lay the groundwork for automated detection of rhetorical devices characteristic of disinformation. The NC State team will assist in identifying target rhetorical techniques and developing and testing a procedure for human identification of those techniques in a corpus of natural language discourse constructed by the larger project team. The work product of the NC State will be used to support machine learning leading to automated detection.


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